1xBet establishes new partnership with Liverpool FC

2019-07-16 15:23:22


Liverpool FC


Leading online betting company 1xBet has joined forces with Liverpool FC. The multi-year agreement sees 1xBet become the Official Global Betting Partner of the iconic Premier League club. Supporters will benefit by being able to take advantage of a multitude of exclusive offers and promotions revolving around Liverpool FC.

The partnership will serve to increase awareness of both brands globally. Methods used will include in-stadium exposure at Anfield and integration on Liverpool FC’s digital platforms. Access to the first team squad and club legends will enable 1xBet to create powerful advertising campaigns and fully engage fans around the world.


1xBet is one of the fastest growing companies in the betting industry, with offices in Europe, Asia and South America. It offers the best odds on the widest selection of pre-match and live events, together with casino games, slots and live casino games.


MD of Liverpool FC Billy Hogan enthused about the alliance: “We are delighted to welcome 1xBet as our newest partner. I am sure that their games and special offers will appeal to our fans around the world and we look forward to starting the 2019/2020 season with them on board.”


1xBet spokesperson Alex Sommers was equally animated about the deal:  “Liverpool FC is one of the most iconic football clubs with a wealth of history and a huge global fanbase. We’re incredibly excited to be partnering with the club to meet our goal of bringing fans closer to the sporting action through our innovative products and supercharged betting experience.” Sommers further elaborated, saying that 1xBet was “very proud of the relationship” and “keen to work closely with fans around the world to bring them exciting entertainment opportunities and unique offers in the upcoming season.”


Since being founded in 2007, 1xBet has acquired a multitude of prestigious sporting partnerships, including Tottenham Hotspur, La Liga Media Partner and Serie A to name just a few.


About Liverpool FC

Liverpool FC is one of the most recognised brands in football. Steeped in history, the club was founded in 1892 and has since grown to be one of the world’s most successful sporting brands, enjoying many historic successes in European competitions. With a proud heritage, Liverpool FC is proactive in its communities through its official charity.


About 1xBet

1xBet is one the leading online betting companies worldwide and recent winner of the SBC award for ‘Rising Star in Sports Betting Innovation’. Customers are fully catered for, with a sportsbook boasting over 1000 events daily, over 250 payment methods worldwide and customer support in more than 30 languages.


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